Pizza Hut’s eye-tracking menu knows what you want before you do

Pizza Hut’s eye-tracking menu knows what you want before you do

When scanning a menu, are you justifying that Dame Blanche sundae in your mind rather than actually choosing a dessert? Pizza Hut wants to help you skip your super-ego middleman and just let your id order that triple-cheese bacon pepperoni pie directly. It’s “Subconscious Menu” uses Tobii’s eye-tracking tech to figure out which of 20 different ingredients you’re looking at on a screen (see …

Trefor BrockPizza Hut’s eye-tracking menu knows what you want before you do

How to create a Foreign Exchange Rate Display


How to create a Foreign Exchange Rate Display Overview In this article I’m going to demonstrate how easy it is to build a live foreign exchange rate display board for a bank or a hotel using DC Media. With a foreign exchange rate digital signage project there are a few critical success factors: Pricing, currency names and symbols needs to …

Trefor BrockHow to create a Foreign Exchange Rate Display

Motivational Signage

Motivational Signage

This is a clever and innovative concept at an IKEA store.  It is aimed at creating a positive shopping environment. By simply using the anonymous video analytics engine and a morrow screen, an effect was created that will have those experiencing it talking about it for a long time.

Trefor BrockMotivational Signage

Introducing Spotomate


Spotomate Lets End-Users, Vendors Build Agency-Quality Ads For $75 Or Less by Dave Haynes If you have been around digital signage for a while, you’ve heard the phrase: Feed The Beast. Screen networks are always hungry for new content. Don’t feed them with new material, and you end up with stale networks. Feed them regularly, and you have the accounting team …

Trefor BrockIntroducing Spotomate

Augmented Walking Dead

Augmented Walking Dead

For the release of season 5 of The Walking Dead some enterprising Austrian folks with lots of time on their hands and a bit of a budget, decided to create this masterpiece of augmented reality. The installation combined zombie footage shot for the campaign with a real-time feed of the Vienna streetscape, surprising people waiting for trams and allowing passersby …

Trefor BrockAugmented Walking Dead

Corporate Signage by Spyeworks


  Spye has worked with HGA on multiple projects and when it came time for HGA to move we were honored to be their choice for helping them incorporate technology into their new space. The lobby experience was a critical piece where we wanted to highlight the amazing work they had done, welcome guests and have the ability to tailor …

Trefor BrockCorporate Signage by Spyeworks