The Second Generation Digital Signage Client

April 16th, 2012 by Trefor No comments »

Digital signage is, obviously, a very visual medium and while a lot of companies and individuals have identified a need for it, they tend to focus purely on the visual aspects of the technology while ignoring a myriad of other aspects which are in fact, equally important.

Hence, we see major shopping chains and large fast food vendors rolling out systems from fly-by-night companies whose sales pitches cleverly focus on the visual.

All too often customers are persuaded to purchase a solution by simply being shown screen layouts with great looking flash animations and in most cases very little attention is paid to the nuts and bolts portion of a successful digital signage deployment.

Once they start delving a little deeper into digital signage and become educated to the myriad of possibilities that exist, they very soon start demanding changes and enhancements to their system.

Many times the system capabilities are at their maximum upon deployment leaving no room for expansion and growth. This leaves the customer with an instantly out-of-date solution and the prospect of recapitalizing after a very short period of time. Many Linux-based systems are guilty of this shortcoming.

In addition, too late does the client realize that there is an entire back office component involved in maintaining a dynamic digital signage system. None of which they seem have purchased.

This would include content creation software, comprehensive management abilities, remote access control of media players and screens, and a content delivery system that is advanced enough to allow for large media files to be distributed quickly and efficiently.

Control is another feature that is often missing from the “pretty picture” providers. A digital signage network has a lot of moving parts. Making sure your screens are always on, making sure the correct content is playing and of course providing paying customers with proof of play reporting and consistent screen time.

Let’s not forget the part where you need to have a well-oiled support infrastructure to look after both the signage network and the clients growing requirements. Many systems are sold with no thought of after sales service or content assistance. The large format screen companies like LG, Panasonic, Sony and Samsung are particularly guilty of this.

All of the above destabilizes the market and does a very good job of creating second-generation clients.

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This Sign will make you Fat

March 15th, 2012 by Trefor No comments »

In the U.K., outdoor is getting interesting. First we had McCain emanating the smell of freshly baked potatoes from its outdoor sites. And now, British baked-goods brand Mr Kipling is going one step further and actually giving out cakes from a poster.

The outdoor campaign, through London creative agency101, media agency Starcom and media owner JCDecaux, features live fixtures which dispense free cake from 19 specially converted poster sites (promoting the brand’s snap-pack format, which lets people eat cake “on the go.”) One bus shelter on London’s Tottenham Court Road will also emit the aroma of cake, with a scent spray on the poster site.

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A Guide to Audio

February 24th, 2012 by Trefor No comments »

Roland Hemming looks at the ways you can direct audio only to those who want to hear it.

Think of a loudspeaker as if it’s a light. It shines a cone of sound at the audience. The further away the audience is, the bigger the cone and more people can be covered from a single point. But this additional coverage is provided at the expense of volume level.

Such an approach forms the basics of normal audio coverage but sometimes you want to target just a few people and not have others sitting close by to hear anything at all. A good example of this ‘directional’ audio can be found in museums and visitor attractions. A series of exhibits each has its unique audio source. You don’t want audio from different exhibits to interfere with each other.

 

A few technologies are available that can deliver very tightly focussed beams of audio to perhaps one or two people. As   with all things they also come with compromises.

One technique is to use a parabolic loudspeaker. This is a semi-circular dome that has a loudspeaker pointing upwards into it. The dome then reflects the audio in a tight beam in the opposite direction, just like a satellite dish. It’s a very effective approach.

One thing you need to consider is that you really need to stand underneath, directly in the ‘sweet spot’ to hear anything. One person is best and it won’t work for small groups huddled together. You also have to locate the parabola – which can be difficult to coordinate – with other things in the ceiling. Using a conventional loudspeaker it will sound good but it isn’t something you would want to make particularly loud.

Another option is to use electrostatic loudspeakers which use a flat panel that vibrates to create a single wave front. The beam is the size of the panel so it can be made to any reasonable size. One such product is a ‘sound shower’ where a small group can stand underneath and all hear clearly. This tight beam of audio has amazing properties and I’ve even fired the audio across a car park and people have heard clearly. Step one side of the beam and you can’t hear anything. It’s a very strange effect.

The problem is that the technology does not provide wonderful audio quality. It’s perfect for speech and light music but nothing else, so you need to choose your content carefully.

Another approach to the exhibit problem is to use some conventional loudspeakers that are narrowly positioned. If you can design their position close to the listeners and there are not too many reflective surfaces, this approach can deliver good quality sound without interference to others. With some compromises on the design of the exhibit to allow for optimum loudspeaker positioning, you can provide good quality audio more cheaply than using a specialist solution. It all depends on how you can compromise.

Local audio
Another local audio solution is to use an inductive driver. This is a driver that is bolted or coupled firmly to a solid surface such as an MDF panel or even a window. The flat surface becomes the loudspeaker and has coined the phrase ‘whispering window’. Depending on the design and material used, these vibrating surfaces do not project sound very far, making them a great localised solution.

All these techniques can be used for digital signage where audio support is being increasingly introduced.

The other side of directional audio approach, is the need to fill large spaces from as few locations as possible. Remember our loudspeaker pointing at the audience from a long distance away?  This is fine as long as it’s still just covering the audience, but not if it is dispersing the sound so widely that some of its energy is bouncing off the walls and ceiling. This will make the sound much less intelligible and maybe cause problems such as noise pollution elsewhere.

Aside from using well-designed conventional loudspeakers with narrow dispersion, there is a technology that has been the buzzword of the audio industry for the last 20 years – the line array (a column loudspeaker).

As with most things, this technology isn’t actually new. The principles were developed in the 1920s and 30s, but the technology wasn’t available to exploit it. Column loudspeakers, as they were then, earned a bad reputation for poor quality sound.

You can buy line array columns or make them into columns by putting line array elements together. This is done for most new concert systems.

Very simply a line array uses a number of loudspeaker drivers that are designed in such a way that the sound they project sideways is cancelled out by adjacent drivers. This means that only the sound that projects forward is heard. The sideways sound exists, but once you are a small distance away, it is eliminated.

The other principle with line array is that if you are close, you only hear the output of one or two drivers. The further away you are, you hear the combined output of more drivers. This means you get a more consistent volume whatever distance you are away. Line arrays ‘break the rule’ when you double the distance you get a quarter of the volume.

The longer your column, with more drivers, the more sideways cancellation you’ll achieve, making your loudspeaker more directional. It’s illogical that more loudspeaker drivers are required to cover a narrower field but that’s physics for you.

Three types of line array
Passive columns can be driven from a single conventional amplifier and are designed to have a particular coverage angle, just like any loudspeaker. The cancellation between the multiple drivers is pre-set and can’t be changed. These are fine for simple spaces and are lower cost.

Active columns have their amplifiers built-in. Each individual driver will have its own small amplifier. By using built-in digital signal processing and some complicated maths, you can tune these loudspeakers to disperse and bend the sound exactly as required. Just because an active column is pointing directly at you doesn’t mean its sound is.

It could have been programmed to point the sound downwards or to the left. When you first hear this in action it can feel quite eerie as it goes against everything you expect a loudspeaker to do but it’s very effective at controlling sound to point to particular places – at a cost.

An array made up of elements. These are extensively used for large concert systems but there are now many ‘mini’ line arrays used for all sorts of spaces, even down to conference rooms. These line arrays are made up of individual elements, which look like loudspeakers, but you cannot think of them as individual loudspeakers. You have to think of them as one virtual loudspeaker.

By using software and programming in the characteristics of the room, you then configure the angle of each element to give you the dispersion that you require.

There are other more unusual uses of line array technology where panels rather than columns are created and the different drivers on the panel interact and cancel each other to produce audio in one particular direction.

There is a lot of debate where some people say that line arrays sound better than normal loudspeakers. This simply isn’t the case. The quality of a sound system depends on what is most appropriate for the room.

Summary
Directional audio is a complex subject. You can’t just throw money or complicated technology at the problem. Real care has to be put into the area you are trying to cover, the acoustics and the content you wish to play.

You cannot expect to provide night-club level audio for one group of people in a space and for others not to hear it. The more work you put into creating better acoustic treatment for the space, so there are fewer reflective surfaces, and collaborating with the design team on better placement of loudspeakers will reap rewards for the experience of the listener.

Source: http://www.avinteractive.com

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Dangerous Weather

January 13th, 2012 by Trefor No comments »

In South Africa, even though we have no earthquakes, hurricanes or tsunami’s worth mentioning, apart from the odd surprise tornado every 50 years. The weather is becoming dangerous.

Not in the way that you would expect mind you, it’s not the weather that is the problem but those that seek to control it. The following news article may not necessarily be of concern to the radio or television stations but it may have an impact on the odd digital signage operator that has a weather service or emergency notification system.

Give it a read and see for yourself.

  via SAPA –   Cape Town – Amendments to the SA Weather Service bill that threaten independent forecasters with fines and imprisonment for issuing severe weather warnings are draconian, the Democratic Alliance said on Thursday.

“[They are] an attempt… to establish and protect an unfair monopoly on services offered by the Weather Service, some of which are commercial services,” said DA environmental spokesperson Gareth Morgan.

“The bill, if passed in its current form, will have various undesirable consequences, and will make South Africans less safe,” he said.

Against the law

The bill would make it illegal for someone to issue warnings about severe weather or air pollution without written permission from the national weather service.

It would also make it an offence to supply false or misleading information about the weather service, or intentionally or negligently commit an act which negatively affects the organisation.

An aim of the bill was to limit the damage caused by incorrect forecasts about dangerous weather.

First offenders could face up to five years in prison or a R5m fine while subsequent offenders faced a maximum of 10 years’ imprisonment or a R10m fine.

The bill would limit the liability of the weather service in any damage, loss or injury caused by its actions under the act.

A new clause would also allow a court to compensate the weather service for any monetary advantage the accused would have gained from a relevant offence.

“Perhaps the Weather Service sees this as a potential new income stream for itself,” Morgan said.

‘Clumsy bureaucracy’

He said it was concerning that the bill failed to define a “severe weather event”.

It was more concerning that a citizen with vital information about a tornado, for example, would face “clumsy bureaucracy” when applying for written permission to broadcast a warning, he said.

“There is no reason to believe that the Weather Service, with its limited ability to measure and observe weather changes all around South Africa in real time, can respond quickly to all severe weather events, offering affected people sufficient warning.”

Morgan called for the offences clause to be removed.

Interested parties could submit written comment on the bill before the end of Thursday.

Public hearings were scheduled for Tuesday and Wednesday.

Nutjobs!!

via www.news24.co.za 

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DC Media Does it All

January 4th, 2012 by Trefor No comments »

Below is a very comprehensive list of Digital Signage Software offerings  compiled by the folks over at Screenfeed. What is nice to see is that not only is DC Media on the list but it does seem to be one of the more capable offerings out there.

Software Compatability

Screenfeed FeedFetcher Software - Screenfeed has created the Screenfeed FeedFetcher which can be installed on any Windows-based server or player to automatically download Screenfeed content feeds to a local directory that can be configured. FeedFetcher can be scheduled to download at any interval and at certain times of the day – it can even rename the content files if needed. This solution has been very usefull working in solutions behind firewalls or where the software didn’t support an automated delivery. Please contact us to learn more.

Here is an incomplete list showing how our content works with software we have tested. Should we add another? Let us know.

Partner RSS with Images RSS with Video  RSS with SWF Flash  HTML  Direct URL Automated FTP*
Acquire Yes Yes Yes Yes Yes Yes
AO Narrowcast Yes Yes Yes Yes Yes Yes
Beabloo Yes
Broadsign Yes Yes Yes Yes
Brightsign Yes Yes
Coolsign Yes Yes Yes Yes Yes Yes
DC Media Yes Yes Yes Yes Yes Yes Yes
Dynasign Yes Yes Yes Yes Yes Yes
EnQii Yes Yes Yes
firmChannel Yes No Yes Yes Yes
Grass Valley Yes
Four Winds Interactive Yes Yes
Industry Weapon Yes Not yet No No Yes
Keywest Technology Yes Yes
Mediasignage Yes Yes Yes Yes Yes
Media Sign Pro Yes Yes
MediaTile Yes Yes Yes
Nanonation Yes Yes
Navori Yes Yes Yes
Omnivex Yes Yes
Park Media Yes Yes
PhotoVu Yes
Real Digital Media Neocast Yes Yes Yes
RedPost Yes Yes Yes No
Risevision Yes Yes Yes No
Scala Yes Yes Yes Yes Yes
Screenscape Yes Yes Yes Yes No No Yes
Signagelive Yes Yes Yes Yes Yes
Signchannel Yes
SmartParts Yes No
Tightrope Carousel Yes Yes Yes Yes
UC View Yes Yes Yes Yes Yes
Visix Yes
WebDT Yes Yes
Wirespring Firecast Yes
X2O Media Yes Yes Yes
YCD Multimedia Yes Not yet Yes Yes Yes
Partner Media RSS with Images Media RSS with Video Media RSS with SWF Flash Playback HTML Playback Direct URL Custom Solution
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Another Digital Signage Cartoon

December 28th, 2011 by Trefor No comments »

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Samsung Offers Proof of Alien Life

December 7th, 2011 by Trefor No comments »

Samsung’s Optical Sensor in Pixel LCD panels offers greater sensitivity than traditional touch screens. And proof of Alien life.

Samsung has started mass production on its 40-inch Optical Sensor in Pixel LCD panels capable of detecting more than 50 touch points simultaneously. Seriously, anyone with 50 fingers has no business with a touch screen and would quite possibly eat it.

The Korean-company said production began in November and indicated its intention to take “the lead in the global interactive display market”.

Infrared sensors are built into each pixel of the panel, allowing for much greater touch sensitivity than existing touch screens.

Additionally, the input functions of a keyboard, mouse or scanner can be carried out on the screen itself, while the tempered glass is capable of withstanding external loads of over 80kgs.

Samsung sees the high-definition panel being “well-received” by financial analysts and stockbrokers, while also being used at business conferences and in schools in tandem with e-desk applications.

Younghwan Park, senior vice president of sales and marketing team, Samsung Electronics LCD Business, said: “Our Optical Sensor in Pixel panel has overcome the limitations of touch functionality that have hampered the effectiveness of most interactive displays.”

The announcement comes shortly after the new Samsung SUR40 LCD panels for Microsoft Surface, featuring PixelSense technology, became available to pre-order in 23 countries worldwide.

Heres hoping it really is as sensitive as they claim. Folks are used to their iPads and traditional touch screens are just not cutting it.

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